Whilst digital agencies and web developers try and give the industry credibility through new acronyms designed to impress marketing managers, the underlying future of the internet is it's eventual ability to close the gap between search technology, knowledge sharing and streaming video.

Imagine if the video script could be rendered and returned in real time through search results and eventually categorised in some meaningful way. This will therefore lead to a knowledge base of billions of hours of video otherwise only currently categorised by title, author and other current records keeping methodologies. We could eventually search by phrase content, character ascent and much more. This change the way knowledge is recorded and published. Some way to go I think.

I'm sure other Internet visionaries have probably thought of this concept before, indeed it came to me via a conversation I had in January 2008 with a possible acquisition target for my business. Other than the obvious synergies between an internet software company and a film studio (interactive videos for our customers), I just couldn't see how there was a fit. The generic concept of how the synergies could evolve into a giant green screen portal was lost on me over the pasta and red wine at lunch.

Something though was triggered in my entrepreneurial brain. Quickly I dismissed it as something that would require all Google financial resources with years and years of voice, lip and ascent technology with billions more lines of code.

That's the beauty of software development and the internet. The benefits to society are endless. Although this idea is just abstract I could name just a few significant benefits:
¨ The search for knowledge trapped in video could unlock lost knowledge that could save lives;
¨ If the voice recognition technology converting video to script could benefit the deaf in ways I can only imagine
¨ Read the latest transcript from the Kofi Annan online in seconds rather than wait for translators to transcribe and publish the event online ... and so forth

What has this got to do with the Web 2.0 & Web 3.0 issue I have? Well it's simple, if the Internet marketers and spruikers have a true vision for the Internet and 3.0 is the roadmap to getting there then I lay down my arms and will eat humble pie. However, there isn't a technical roadmap that I know of that doesn't grow in incremental stages, such as 2.1 2.2 2.3 etc. It seems to me that the buzz created around Ajax, and browser time processing caught the attention of clients and made the spruikers look smart whilst finally dismissing the calamity of dotcom with 2.0.

I don't think 2.0 or 3.0 really have much to do with anything truly visionary or clever for the internet giving web developers and digital marketers a few acronyms to make themselves look like there are the cutting edge of the Internet. The vital question comes back to haunt those that engage - what is in it for my business and how will that help us?

The Internet is an amazing accomplishment in several respects. It contains an enormous amount of information; it has revolutionized business, education, and everyday life; and it's still running on a widely outdated infrastructure.

The Internet, these days, is caught in an interesting cycle. The more widespread the adoption of the Internet is, the more information gets added to it. The more information it holds, the more useful it is and the more people use it. The trouble with the growing usage of the Internet and the growing amount of information it allows access to is that the structure of the Internet isn't keeping up. In other words it's not much easier to gain access to the information the web holds now then it was when it first started. Sure, the web has undergone some helpful changes such as starting to standardize the way pages are coded and rendered. And, there are some promising changes on the horizon. For example, the implementation of HTML 5 will make it easier to code and-by extension-parse information semantically. Similarly, Google is in constant development of projects (FriendConnect, OpenSocial, Google Webmaster Tools, etc.) designed to standardize the way information is stored and used on the Internet. There is also a small but growing trend among sites to open up systema#tic access to their data by way of an API, and there's an ongoing movement to implement semantic technologies such as RDF and OWL.

The tricky thing about each of these strategies is that they are fairly costly to actually put into production. For example, the ideas behind HTML 5 were generated in 2004 and it's taken four years to publish a working draft of the specification. Once a specification for HTML 5 has been agreed upon it will still take countless hours of development to get browsers to properly render the syntax, countless hours of research by website designers/programmers to learn and adopt the new syntax, and countless years before all the websites available in the public domain are using HTML 5. Even the adoption of an API technology like OpenSocial can require months or years of changes to a site's data infrastructure before they can be rolled out; and that's after Google invested their own time and money to develop and market the API in the first place. So, it would seem that-in order for the semantic web to happen-there needs to be one or more technologies that allow companies to expose their data in a systematic way, at a low cost, and without a lot of implementation work; and there are a couple of companies that are working towards filling these sorts of requirements.

Mashery

Mashery (www.mashery.com) provides on-demand API infrastructures. By offering a full-service solution-one that includes documentation and maintenance-Mashery allows companies to quickly implement an API for a monthly fee instead of hiring one or more engineers to build an API from the ground up. As Mashery, and companies like it, gain popularity it will allow other website owners to systematically expose their data through APIs at a lower cost. The lower cost of creating an API will encourage more companies to hop on board and will, hopefully, bring about significant changes in how data can be interacted with.

Mozenda

Mozenda (www.mozenda.com) is a data management platform that allows users to combine and use data from multiple sources. With Mozenda, users can set up agents that routinely extract data from nearly any website. The information, once collected, is stored on one of Mozenda's secure servers and can be exported in a number of file formats or systematically accessed through Mozenda's API. By allowing users to both gather data and access it through a call, Mozenda has essentially created the ability create an API for nearly any website.

Web 3.0 or the semantic web is a web revolution. Here, the contents of web are in an easy expressive form. Software professionals and even SEO specialists can then interpret, understand as well as use these contents to find, share and integrate information easily and more conveniently than ever.

The features of web 3.0 include tagging, taxonomies, social networks. These features give better interactivity to individuals. Web 3.0 technologies are used in professional SEO services, interoperability, open technologies, open APTs, protocols, open software platforms, and mobile Internet.

The evolution of Web 3.0 has tremendously improved programmed database searches, thereby helping people to select different types of data such as picking vital information, relevant details or choosing vacation destinations.

Now, that you have some idea as what web 3.0 is, let us understand what SEO is.

What is SEO?

SEO is an acronym of Search Engine Optimization. It is a method to make your blog or web site, attain top ranks in major search engines. Here, you need to make proper use of keywords that relate to your products or services and position them in HTML. This increases the traffic flow to your web sites and helps you earn more profits.

In simple words, SEO is a sort of marketing strategy for web sites. Professionals such as SEO writers, SEO specialists, and professional SEO consultants are familiar with the working of search algorithms, mentality of Internet users, what such users look for. They create SEO rich web pages, web sites and SEO articles, so that people can easily locate those web sites.

Therefore, if you are an Internet marketer or have a blog to post and are planning to hire an SEO consultant, you need to choose the SEO services, which have enough experience and are efficient in WEB 3.0.

Be wary of doorway pages because some deceptive SEO specialists may mislead your content to some other sites. If this happens, then search engines will remove your site from their index. Since it is ultimately you hiring a company, you need to be sure to select a credible SEO company.

Thus, WEB 3.0 and SEO are very competitive endeavors, which require intense concentration and a thorough in-depth understanding of web features, search engine algorithms and mechanisms. The revolution is coming!

Web 3.0 or Semantic Web is known as web evolution in which web content can be expressed in natural language and in an easy form that can be understood, interpreted and used by software agents in finding, sharing and integrating information more easily and conveniently as never before. John Markoff, a journalist from the New York Times first coined this term in 2006 which later came in practice. As an effective web development and a sequel to web 2.0, web 3.0 is a third generation Internet based service that gives you an added advantage of the internet technology.

The advanced features of Semantic Web or Web 3.0 can be easily used in improving and speeding up automated database searches, helping people to bring greater efficiency and flexibility to choose various kinds of data including vacation destinations or pick relevant information through the complicated financial data better than ever.

Web 3.0 – The Future Web Evolution

As stated earlier, Web 3.0 is an advanced version of Web 1.0 and Web 2.0, considered as the milestones of internet technologies. Web 1.0 refers to the first generation of the commercial Internet, understated by content that was only marginally interactive. Web 2.0, an updated version of Web 1.0 came into effect after that. Characterized by features including tagging, social networks, and user-¬created taxonomies of content gave better interactivity and opened a new door of internet development for users. Bring the latest and really powerful, Web 3.0 is the abatement of web 2.0 and gives access to greater interactivity to users.

Web 3.0 might be defined as a third-generation of the Web enabled by the convergence of several key emerging technology trends including better broadband adoption, mobile internet access, web services interoperability, distributed computing, open technologies like open data formats, open APTs and protocols, open-source software platforms, Semantic web technologies like RDF, OWL, Semantic application platforms etc.

There is a tidal wave sweeping the Internet. It is called TokSee or Web 3.0, a unified social technology platform. But before we talk about TokSee Web 3.0, let's take a look at what has happened to the net.

The Internet is a place of constant change. It is always in a flux. Many of the changes go by largely unnoticed, such as the ever changing faces of the many web pages on the net and may be, the launch of some top notch script that failed to hit the home run. But every now and then, something really mega happens that alters the cyber landscape and the fortunes of many forever. Some of such include the entrance of the search engines, the arrival of the various blog platforms, the emergence of Real Simple Syndication (RSS) feeds and more recently the launch of web 2.0 with Myspace, Facebook, and a host of other web 2.0 platforms. Each new mega launch brings with it new challenges and new opportunities. Many have created instant success, moving many from obscurity to instant fame. Google is an example. So also are Facebook and Myspace.

Things happen pretty fast on the net. Not long ago, we woke up one day and found ourselves in the midst of a cyber-social order called Web 2.0. Many scrambled to understand this new animal, others disregarded it and tried to forge ahead only to find out that wherever they look, is this new animal starring at them. In the same way, many are waking up to a new social platform, the web 3.0, more far reaching, more viral than its predecessor, web 2.0. But what do we need a new social platform for? What was wrong with our web 2.0 social communities? Yes, communities, that's what they are with no real way to bring them all together until now.

Web 3.0 is poised to bridge the gap between social communities for us, once and for all. It will no longer be necessary to login and out from one social community to another. With TokSee and Web 3.0, you can migrate from one social community to another without ever having an account with that social network. TokSee Togadera Web 3.0 uses a simple widget that is free to anyone, that allows you to communicate with anyone across various social platforms. All that is required is a simple and free code from ToKSee, that you can copy and paste on to your blog, web page, or social network page. It is this code that allows you to open up communication pipelines with anyone across the different social platforms.

What are the benefits of TokSee Togadera Web 3.0?

Some of the benefits of TokSee Web 3.0 is that it encourages sharing between Social Technologies, saves time, allows you to communicate with other communities without an account, and free to use. It also uses voice, instant messaging, video conferencing, file sharing and white board collaborations to enhance your effectiveness.

For those who hate meddling with downloads and installs, there is absolutely nothing to download and nothing to install. A simple copy and paste is all that is needed for the widget. TokSee Web 3.0 also allows you to participate in revenue sharing.

With over 100 million estimated visitors unified under one web 3.0 platform, TokSee Web 3.0 is positioned to be the next mega hit on the cyber landscape. As always, those who embrace new technologies are usually the first to benefit from it. Someone once said the one thing constant in life is change. That sounds like an oxymoron but it is a truism.

It has 50 million active members and is adding two hundred thousand new ones a day. Over five thousand applications have been created for it just since May of 2007. After an epic battle with Google and Yahoo!, Microsoft won the right to pour two hundred and forty million into it, bringing its total value up to fifteen billion.

What is it? It's Facebook, the hugest potential opportunity for internet marketers who need to keep up to speed with Web 3.0 and the semantic web explosion.

Facebook's one-of-a-kind social network is seen as the vanguard of entirely new operating systems that, unlike Windows, exist only on the internet rather than on your computer. It's an online community that a fresh, new mass of internet users, just discovering this innovative virtual environment, is flocking to in droves just to find new friends to Poke - and, in the process, creating a whole new dynamic marketing base.

A big draw to the site is all the free Facebook tools and applications that users can use to either interact with their Facebook network or just use to display their own personal preferences. You can have a zombie fight, share your favorite music, challenge a friend to a virtual race with a virtual car, exchange quizzes, or just throw a sheep to get someone's attention.

Facebook's fun online community is rapidly becoming like a snowball rolling downhill, gathering more and more users, who in turn attract their friends, none of whom want to miss out on what everyone's talking to. And it's ending up, after three and a half years of a relatively quiet existence, as the New Big Thing in cool internet content, thanks to Facebook opening the site up to the creation of lots of fun new applications by outside developers.

So forget Friendster and keep watching MySpace deteriorate into MySpam, the millions of Facebook friends is a whole new attractive group of millions and millions ready to be marketing to in a whole new way.

But how do you take advantage quickly - and tap your marketing operation seamlessly into that massive Facebook database? And do it in a painless automated way, leaving you free to continue to manage and expand your business?

The best method is take advantage of the newest Facebook marketing video trainings, which include viral tactics that will seamlessly take your marketing message into a whole new arena, after you've already perhaps milked other heavy traffic sites dry. This stand-out among Facebook tools does everything you need and more to stay on top of the site that's experiencing a rate of explosive growth that's quickly leaving other friendship sites in the dust.

The future of the internet lies in Web 3.0 sites like Facebook - and the future of internet marketing lies in the Facebook marketing program mentioned below.

A prominent venture capitalist recently remarked, "Once a social operating system takes over a country, it's like it becomes the native language of that country." What social operating system was being discussed? The online social network Facebook, which has displaced MySpace and Friendster as the "in" place to hang out, hook up with friends, and express yourself in the online universe.

If you want to market to Facebook's cutting-edge users, you'll need to learn to speak their language and be part of their world, and we'll get to just how you accomplish that soon. However, you first need to understand exactly why all the marketing big boys are fighting to be a part of this mega-social network. Just what does Facebook mean to today's internet anyway?

Two words: a lot. Already taking hold as the top social networking site in North America and Western Europe, Facebook is moving on to conquer the globe. But with the massive network also exemplifying the endless possibilities of Web 3.0 and the semantic web, popularity is only half the story. Without question, it simply IS the future of cyberspace.

Why else would Microsoft pay an amazing two hundred and forty million dollars for a small piece of this pie? Why else did Google and Yahoo! fight for their own chance at Facebook glory? These computer giants know this network is the Next Big Thing, and that it's use of its own operating system within the site will change social networking and internet marketing forever.

And Facebook isn't doing it alone. In May, 2007, the social network reached out to outside companies and developers, inviting them to create tools for the social network in exchange for a share in it's massive advertising revenues. These tools have made Facebook hugely popular with internet users.

Over five thousand of these free applications are available on Facebook, providing users with an endless array of new "toys" to play with in defining themselves and communicating with their friends. The result is an atmosphere that is friendly and low-key but always changing, a sort of digital playground where over two hundred thousand new users a day come to meet and mingle.

So what does it take to deliver your marketing message to this growing community of new Facebook users? Will you, like Microsoft, need to open your wallet and pull out a few hundred million dollar bills? Or will you need to develop your own application-of-the-moment, topping all the other Web 2.0 apps in grabbing user attention? Thankfully, no. You can continue to focus on managing and building your business, while an automated system does all the hard work for you.

That system is a great social media video training boot-camp - an easy system that will put you on the fast-track that, hooking you up with over fifty million new potential customers. You'll be marketing yourself to the biggest, hottest gathering in the virtual world as you learn secrets that will allow you to dominate your competition.

If you want to reach the millions of this social network's users, the course below will help you walk the walk and talk the talk - in the language Facebook users understand.

Facebook connect is the much talked about and ballyhooed software widget for websites and blogs which allows your users and readers to log in to their Facebook account and be able to see which of their Facebook friends are currently online on your site. Of course they can also invite their Facebook friends to join your site which is the real superpower of the software and the reason you'd want to take the time to get it up and running on your site.

Just imagine the growth and viral possibilities for your site having easy one click button access to FB's 110 million users. This vast network could be at your fingertips very soon. Already two sites I've seen theinsider and CNN have integrated Facebook connect and I can only presume they've done so instead of Google's friend connect.

There is a storm coming. Like when William B. Travis drew a line in the sand at the Alamo there is going to be an imaginary line drawn through the Internet "sand". On one side of this imaginary line you'll find Microsoft and their cohorts which currently include Facebook (who they've invested hundreds of millions in), CBS (who owns theinsider), CNN and the select other well-funded private investors who just invested in FB's latest three or 400 million round of financing raising which happened earlier this year.

And the opponents on the other side of the imaginary line are Google and their cohorts. As you've probably heard if you spend any time on the Internet, Microsoft and Google are locked in a celebrity death match for full Internet supremacy. G's allies currently include MySpace who has come out in support of G's open social, along with propeller and a number of other sites who currently allow you to log in with your open ID, which is coincidentally enough based on open social. Ning is probably the biggest which has pledged to go with the Googler's open social.

Clearly the two main players have been identified and now the scrum is going to be over the other major sites who have yet to decide which side they're on. Probably the most interesting (and the biggest site on the Internet right now) is Yahoo. And if you haven't been keeping up with the headlines this year I'll give you a quick recap on why they're the most interesting part of this battle.

Early in the year around February March timeframe MSFT made a power-play and an offer to buy all of Yahoo for $33 a share which was quite a premium over their $17 per share price they closed that day at on the stock market. Unfortunately, for Microsoft and their executives in the Yahoo executives felt it was worth more than that... in the range of $40 per share which Microsoft was unwilling to go that high.

The deal eventually failed due to this valuation stalemate. In response to shareholder outrage the Yahoo executives had to make a big stand and a big statement. Their solution was quite funny... to form a joint venture with their arch rival the one who had been kicking their ass in search which is of course Google.

So from the outside Yahoo has ties to both sides of this major Web 3.0 Internet battle for social supremacy. What side they choose to fall on will have major fallout for the rest of the Internet. Also other big sites like eBay, Amazon, Craigslist, Hi5, Orkut, Friendster, Bebo, AOL, Propeller, Digg, Mixx, StumbleUpon, Youtube, DailyMotion, EzineArticles, Go2Articles and many other of the biggest sites will have to make a choice.

There are advantages to becoming an early adopter but there are also drawbacks when the software has bugs which can anger users. The advantage to being an early adopter obviously is you get a jump on everyone else in your market and maybe just this opportunity alone can allow you to dominate your market and take users away who would have possibly joined with one of your competitors.

My suggestion is to be an early adopter for your site because the software's that outstanding and allows serious growth for your website.

There are a lot of definitions of Web 3.0 going around. As can be expected, everyone defines it from their own perspective. It occurred to me that defining it from your own perspective is a pretty darned good way to describe what Web 3.0 is because it will connect information for us based on its knowledge of us. Supposedly it will allow applications to work intelligently to understand the meaning (semantics) of information and then connect us with this information based on its knowledge of us. Web 3.0 will be defined by each of us based on the main benefit it is providing us. I think of it as providing efficiency to the vast amount of information available on the internet in web pages, social networks, forums, etc. Connecting and combining information we need and want and saving us all the time we spend doing it manually.

Amiad Solomon in his keynote "Semantic Web: Making Advertising More Relevant to Consumers" at the Web 3.0 Conference & Expo provided his definition of Web 3.0. He said "I believe the simplest definition of Web 3.0 is the monetization and commercialization of Web 2.0". This is a definition from his perspective, a definition from someone running a semantic marketing firm. Not that I don't think advertising will quickly adapt to Web 3.0 technologies. I think se-mantic marketing has the potential to offer both the user and the advertiser needed benefits.

Google CEO Eric Schmidt defines Web 3.0 as "a different way of building applications. Applications are pieced together and are relatively small, the data is in a cloud and can run on any device, very fast and very customizable and distributed virally through social networks, email, etc." These applications will make the user generated content that Web 2.0.created able to be personalized and managed more efficiently. Think of it as a personalized mashup of information coming from multiple places provided by applications that are intelligent enough to sift through it knowing our interests, history, etc. and presented to us in the format we prefer.

I guess we should figure out what Web 3.0 means to us and for us. It would be nice to understand Web 3.0 when it is happening, in real time, instead of not really getting it until Web 4.0 comes along and maybe not even then. Sometimes the light comes on and I think I get it but I know I am far from really getting it.

So, just what is Web 3.0?

Well, it isn't really that new. People have been talking about web 3.0 since at least 2006, but it was actually conceived back in 2001. In between times, web 2.0 was only introduced in 2004.

Web 3.0 will be a bit like having your own personal assistant - PA.

This PA will know all about you (almost).

Web 3.0 is envisaged as a giant database. It isn't real yet as it's still a theory and people are still guessing how it will turn out.

By comparison, Web 2.0 uses the internet to make connections between people

It may be something that exists as a separate network - or it may simply replace what we know and love (or hate) about the current system.

Rather than having to do all the research yourself, by running searches and examining all the results to see if they are relevant. Web 3.0 will let you sit back as it gathers all the information for you. That's because it understands information on the Web, whereas current searches simply look for the keywords you ask them to.

Instead of putting in one or two words, you type in a sentence. The more searches you run the better it gets to know you, understand what you are interested in.

Web 3.0 can also interpret the context of your search and give you results which are relevant to what you are really looking for. It can even make suggestions which it thinks are relevant, even though you haven't asked it to.

It will organise the results too.

• richer, more relevant
• every user will have a unique profile based on browsing history
• accesses al the info on the internet
• mashups ( combining google maps/restaurants/reviews)

Some experts think it may be a completely new system - as it is easier to develop a completely new system than to change what's already here.

Tim Berners-Lee invented the www in 1989. He intended the original WWW to do everything that web 2.0 is supposed to do. His vision of the future he calls the semantic web - where computers scan and interpret info by crawling the web looking for relevant info. In other words, it reads and understands web pages much as we humans do - but a lot faster. Like a PA, it gathers the information for you and me to read the old-fashioned way. It can even be programmed to book an appointment having looked through your own busy schedule. It could be used as a research tool to gather all the relevant data you might need for a book, for example. But in order to do this the whole of the www as we know it would have to be remapped, and retagged - tags or metadata are what web 3.0 will need to use in order to do its job.

Metadata is invisible to you and me, but can be read by computers. Web 3.0 will know the difference between Paris Hilton and the Hilton Hotel in Paris. Understanding natural language queries and thereby improve upon the Google-type search we've all come to know and love.

The Semantic Web and Web 3.0 are almost being used synonymously, but in fact they are far from being alike. At the moment they are both still somewhat nebulous.

But Web 3.0 won't be here for another 10 years so it seems.

Now for a little bit of history:

Web development goes in 10 year cycles

Web 1.0 was developing the basic platform of the internet and making masses of information available to - the masses

Web 2.0 was designed for users - people connecting with people.

Web 3.0 will require a renewal of the web's index (what you and I don't see) which will make way for ...

Web 4.0 which will be far advanced from Facebook et al.

I don't know about you, but I'm rather looking forward to Web 3.0. I rather fancy having an unpaid PA to do most of my work for me!

Web 1.0 was dial-up, 50K average bandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will be 10 megabits of bandwidth all the time, which will be the full video Web, and that will feel like Web 3.0.